Does your packaging stand out on the retail shelf? Does it make an impact when the consumer opens up the box? Does your “to-go” container scream recyclable? Where’s the “Wow” factor that makes the initial first impression? Manufacturer’s are turning to the environment to make that great first impression by packaging with sustainable fibers. With the technology available today along with automated machines, pulp fibers can be turned into a variety of shapes, sizes and containers for just about any product.
Where Do the Pulp Fibers Come From?
Interesting question isn’t it. Fibers can be derived from many different plants such as, bamboo, sugarcane, tree fiber, eucalyptus, wheat, straw, corn and more to name just a few. Some are stronger then others and some have come from recycled fibers. Depending on the type of virgin fiber or a recycled fiber will determine the containers strength, color and tolerance.
Make Your First Impression
Making that first impression with sustainable packaging is the first step. I love to open up a box and find that the product is not wrapped in bubble wrap, but displayed in a smooth organic looking insert. That’s a wow. It means to me that I can recycle the entire box and that’s a step in the right direction. More and more millennials are taking a stand and they are not afraid to research what is best for them and pay more in order to get it if necessary. Surprisingly enough, pulp and plastic are almost cost neutral in today’s economy but it’s up to you to pick which one is your “wow” factor. I know which one is mine!
Despite the fact that Millennials are coming of age in one of the most difficult economic climates in the past 100 years, a recent Nielsen global online study found that they continue to be most willing to pay extra for sustainable offerings—almost three-out-of-four respondents in the latest findings, up from approximately half in 2014.
GREEN GENERATION: MILLENNIALS SAY SUSTAINABILITY IS A SHOPPING PRIORITY -> Read the full article
Where to Find Sustainable Packaging
Thank goodness for Google Search. The best thing to do is google molded pulp packaging, find a company that appeals to you and give them a call. It’s at that time and that conversation that you can discover what they can do for you. Ask them what their minimum order quantity (MOQ) is. What types of fiber do they use in their manufacturing. Don’t be afraid to ask about colored pulp. I’ve seen red, blue, purple, black, you name it. You’ll need to know if they have design engineers on staff and how long is the companies lead time to get your packaging to your door. Look into the different types of molded pulp Custom Pulp Packaging & Products you may be astounded at what can be made for you. Last but not least, don’t be afraid to be creative!
Renewable Packaging & Product Innovation